Legal

Privacy Policy

Last updated: [DATE]

DRAFT, pending legal review. This is starting content based on common practice and is not legal advice. Have it reviewed by qualified counsel and remove this notice before publishing.

This Privacy Policy explains how Effex ("Effex," "we," "us," or "our") collects, uses, and protects information when you visit our website, contact us, or complete our intake forms. By using this site, you agree to the practices described here.

1. Information we collect

We collect information you choose to provide and a limited amount of information collected automatically:

  • Information you provide. When you contact us or complete our discovery questionnaire, we collect the information you submit, which may include your name, email address, company, role, and details about your project, current systems, goals, timeline, and budget range. [Confirm the exact fields the Discovery Questionnaire collects and list them accurately.]
  • Automatically collected information. Like most websites, we may collect basic technical data such as your browser type, device, and general usage through standard server logging.

2. How we use your information

We use the information you provide to respond to your inquiry, scope and discuss potential engagements, communicate with you, and improve our services. We do not sell your personal information.

3. How we share information

We may share information with service providers who help us operate this site and respond to inquiries (for example, hosting, form-processing, and email providers), and where required by law. We do not share your information with third parties for their own marketing.

4. Data retention

We retain the information you submit for as long as needed to respond to your inquiry, evaluate and deliver engagements, and for our legitimate business purposes, after which it is deleted or anonymized.

5. Your choices and rights

Depending on where you live, you may have rights to access, correct, or delete the personal information we hold about you. To make a request, contact us using the details below. [Add jurisdiction-specific rights, e.g. GDPR/CCPA, as confirmed by counsel.]

6. Cookies and analytics

We use Google Analytics 4 to understand how visitors use this site (for example, pages viewed and approximate traffic sources). Google may set cookies or use similar technologies as part of that service. You can learn more in Google's privacy documentation, and you may be able to control analytics cookies through your browser settings or Google's opt-out tools. Where required by law, we will provide an additional cookie notice or consent mechanism.

7. Security

We take reasonable measures to protect the information you share with us. No method of transmission or storage is completely secure, and we cannot guarantee absolute security.

8. Changes to this policy

We may update this Privacy Policy from time to time. Changes take effect when posted, and the "last updated" date above reflects the most recent revision.

9. Contact us

If you have questions about this Privacy Policy, contact us through our contact page.